About
Passion pushes pursuit.
Trust triumphs traitors.
The republic is not a machine that runs itself. I came into political and communications work through the field — healthcare client services, behavioral health admissions, compliance-heavy environments where accountability was non-negotiable and results were the only metric that mattered. I learned firsthand what happens when the communication between institutions and the people they serve breaks down. That experience is the foundation of how I work: structured, data-first, and built around delivering honest outcomes — not optics.
My background spans digital strategy, paid media, CRM and email automation, SQL-based audience segmentation, SEO/AEO, constituent and voter outreach, data integration and integrity, campaign communications, message development, and speechwriting. I completed a validated B2G go-to-market strategy through 6 of 6 customer discovery interviews and am pursuing an M.A. in Public Policy with a concentration in Campaigns and Elections at Liberty University. I execute every assignment completely, I go beyond it when the mission calls for it, and I understand the difference between initiative and overreach.
The republic does not need more politicians. It needs builders — people willing to do the unglamorous work of earning back what broken promises have eroded. Every campaign I run, every message I write, has to mean something to the people receiving it. Corruption persists not because citizens are asleep, but because too many communicators have traded clarity for comfort. That is not a standard I accept — and it is not one I will bring into any organization I work for.
Currently Seeking
Read This Year
Persuasion and Power
The Art of Strategic Communication
James P. Farwell
The definitive field manual on how strategic communication shapes national power. Farwell doesn't theorize — he documents how the right message, delivered with precision, determines outcomes in politics, conflict, and governance. Non-negotiable reading for anyone serious about campaign communications.
Experience
Director of Client Services · Florida Addiction & Recovery Center, Inc.
Directed all marketing, outreach, and client acquisition strategies for a substance abuse rehabilitation program. Guided prospective clients from first contact through successful admission while overseeing the full client services operation. Built and maintained professional referral networks with healthcare providers, social workers, and community partners. Collaborated cross-functionally with clinical and administrative leadership to align marketing capacity with treatment goals, and analyzed campaign performance and intake data to continuously improve client flow and conversion rates.
- Marketing Strategy
- Client Acquisition
- Referral Networks
- Campaign Analytics
- Regulatory Compliance
- Lead Conversion
Marketing and Admissions Specialist · Nexus
Hired on contract to stabilize coordination across the Marketing, Admissions, and Billing departments of a behavioral health and substance use treatment facility. Conducted a workflow assessment and implemented structured communication protocols that resolved a critical gap in the 72-hour insurance verification window, significantly reducing billing discrepancies and improving claim reliability. Simultaneously developed a strategic referral and marketing funnel by building outreach relationships with IOP and PHP programs, creating a collaborative referral network that improved admissions pipeline consistency and client continuity of care.
- Insurance Verification
- Admissions Coordination
- Referral Marketing
- Payer Communication
- Billing Compliance
- Workflow Optimization
References available upon request.
Certifications
Google Ads Search Certification
Google Skillshop
Google Analytics (GA4) Certification
Google Skillshop
Search Ads 360 Certification
Google Skillshop
Projects
Pragma — Civic Tech Platform
Full go-to-market strategy for a verified civic participation platform. Developed through 3 months of Digital Entrepreneurship coursework at Full Sail University — covering business model canvas, customer discovery, value proposition, customer journey mapping, and a multi-channel ad campaign targeting municipal government decision-makers.
- Business Model Canvas
- Customer Discovery
- LinkedIn Ads
- Google Ads
- Brand Strategy
- Market Research
Tools & Skills
Mock dashboards built around real political campaign data — all benchmarks sourced from FEC filings, M+R reports, and platform transparency data.
Google Analytics 4
AnalyticsPolitical campaign site analytics for a competitive RI Senate stretch run — traffic by source, page-level conversion rates, daily user trends, and session quality benchmarks. Modeled from Google's Political Campaign Playbook and CMAG/Kantar digital tracking data.
Google Ads
Paid SearchPolitical campaign architecture across Brand, Contrast, Issue, GOTV, and Fundraising campaign types. Modeled from FEC digital spend benchmarks for a competitive RI Senate stretch run — Quality Score optimization, blended CPC management, and conversion tracking across volunteer signups, petitions, and donations.
HubSpot
Voter CRM / AutomationVoter activation workflow for a competitive Senate race — matched voter file enrollment, issue-based email sequences, GOTV triggers, and soft supporter identification. 8,420 voters enrolled, 2,841 soft supporters surfaced, 634 volunteers converted. Benchmarks from M+R 2024 political email report.
Power BI
Campaign IntelligenceReal-time campaign intelligence dashboard tracking 8-week polling trends, county-level margin projections, and forecast modeling for a competitive RI Senate race. Modeled from 538/RealClearPolitics aggregates and RI Board of Elections district data.
SEMrush
Political Digital IntelPolitical digital intelligence — issue keyword position tracking, opponent domain gap analysis, and media backlink monitoring for a Senate campaign. Authority Score 62, 1,847 tracked keywords, 61 top-3 positions. Backlinks from Providence Journal, NBC10, and WPRI.
Mailchimp
GOTV Email ProgramPolitical GOTV email program — issue contrast, opponent record, and Election Day mobilization sequences. Avg. open rate 54.9%, avg. CTR 16.8%, 0.3% unsubscribe. Final GOTV send achieved 22.7% CTR. Benchmarks from M+R 2024 advocacy email report.
NGP VAN / VoteBuilder
Field OperationsIndustry-standard political CRM used on 99% of major campaigns. GOTV field operations dashboard: 24,847 doors knocked, 18,204 voter contacts, full voter ID breakdown across 5 support tiers, turf management by district, and phone bank summary. Modeled from Analyst Institute GOTV benchmarks.
WinRed
Online FundraisingConservative online fundraising platform — 35-day stretch run raising $284K across 6,021 unique donors, 30.7% recurring rate, $87K/month locked in recurring revenue. Email program drove 61% of total. Benchmarks from WinRed 2024 cycle reports and FEC eFiling data.